The web is boring
Sure, it has lots of fancy widgets & whizz-jangles. But when it comes right down to it, it's just a tool. The web is about as exciting as a phone line or an email inbox. And it's hard to become breathless about those.
In fact, it's almost as if the web was designed with these in mind:
- Large distributed audience? Check!
- Numerous obligatory multi-step applications? Check!
- Vast data gathering & processing requirements? Check!
If you publish good quality content and create usable services, this 'web-thing' will save you $000s per year by reducing the volume of calls, emails, application-errors, mistaken applications and mistaken office visits you get - and improve data quality and processing speed.
Not only that, a good website will make your customers happier, improve your reputation and reduce your business/legal risks from out-of-date information."
Pfff! What a dreamer.