GA4 is looming as a 'Great Filter' - and many web teams won't make it to the other side

July 2025 - FYI, I have decided to close this blog and migrate content back to my main website. I'll be updating the location of blog posts as I go along. You can read more about this here.

This article has been moved to my main website.

GA4 is a 'Great Filter' - many web teams simply don't need it.

Click to read the full post » at Saturday, February 11, 2023