We already know that ranking pages across a site based on Views is a very bad idea. But, it's much worse if you use them to decide what content to prioritise for attention.

The reason is that there is no such thing as a "standard" web page. Comparing or prioritising them based on Views just leads to bad decisions.

Web pages are far too varied in length, scope and density for such simplistic analysis.

You can make far better decisions by tracking activity using topics as a new 'Standard Content Set'.

Read the full article "Using topics as a new 'Standard Content Set'".