Stability.

That's why we do it.

Just consider the incredible complexity involved in managing a modern website.

Consider the array of activities, people, skills, teams, tools, technologies, processes and procedures. Consider the ever changing needs, moving parts, critical dependencies, growing volumes, evolving drivers and competing demands.

The reality is that in the absence of a system of governance, things soon fall apart. The examples are endless.

So the purpose of website governance is to deliver stability.

Stability means a web team doesn't have to waste time on fights about ownership, unclear priorities, dodgy processes, etc.

Instead, you have everything you need configured in the right way.

You can just get on with things—and focus your effort on pursuing online goals.

A utopia? You bet it is!

Learn more about it in my Website Management and Governance Masterclass.

(Yes, I love philosophy and ways it can connect with digital.)

(Image credit: Dove on J-J Rousseau's hand. Knoten2010 on Flickr.)