The web is boring


Sure, it has lots of fancy widgets & whizz-jangles. But when it comes right down to it, it's just a tool. The web is about as exciting as a phone line or an email inbox. And it's hard to become breathless about those.
The truth is that none of these tools are important in themselves. It's only what they can do for you that is exciting. And in that sense, the web is incredibly exciting - especially for government and higher education.

In fact, it's almost as if the web was designed with these in mind:
  • Large distributed audience?  Check!
  • Numerous obligatory multi-step applications? Check!
  • Vast data gathering & processing requirements? Check!
If the web didn't exist and someone described how useful it could be, you'd probably laugh at them.

"That's right. 

If you publish good quality content and create usable services, this 'web-thing' will save you $000s per year by reducing the volume of calls, emails, application-errors, mistaken applications and mistaken office visits you get - and improve data quality and processing speed. 

Not only that, a good website will make your customers happier, improve your reputation and reduce your business/legal risks from out-of-date information."

Pfff! What a dreamer.

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