UK universities have so much history and tradition (i.e. complexity), it makes web management much harder to sort out than in other similar sized organisations.

Yet, 3 essential steps remain:

1. Beef up on good web management practice.
2. Do the simple things first (whilst planning for 'better').
3. Build the 'better', e.g. new roles, responsibilities, processes, etc.

Of course, the biggest challenge can be making the business case to get started on this journey - despite the fact that benefits will come (it just takes time).

I have worked with several people in this bind and recommend the steps outlined in my new guide as a plan of action.

Download your copy of the new guide to 'Better web management in UK universities' now.