It is a mistake to think that the only things that can go wrong on a website are those that are easiest to measure.

While it is relatively easy to track the effects of poor design or content on online performance using web analytics - what about poor Web Governance?

What if your site management is not up-to-the-job? How will you know?

As explained in my presentation from TerminalFour's recent T44U conference, every Web Manager needs a new set of analytics to track the effects of governance on the quality of their site.

Watch the video...



...or download the slides.