The Age of Smart Content Management Dawns

The best sites know that high-quality, readable content is at the core of online success. Just consider all the recent talk about the importance of Content Marketing from organisations like Coca-Cola, Pepsi and Red Bull.

Yet, a core challenge remains. How to make sure everything that goes online meets minimum standards for readability, clarity & consistency?

While a site with low content volumes can rely on manual processes to review everything, there is no way this can be applied to a large-scale operation. The cost of staff and the complexity of administration simply spirals out of control.

Something new is needed.

Read my guest blog post on the website of


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