Using the Web Arms Race to your advantage.
You have a business to run with limited time & budget to dedicate to online. Yet there are so many things you could be doing, e.g. Twitter, Facebook, YouTube, Pinterest, Google+, LinkedIn, Blogs, etc.
The complexity is overwhelming – and seems to get worse by the day.
The trick is to keep it simple and turn the internet arms-race to your advantage! In this presentation I focus on a small number of things you can do today to get maximum bang for your buck.
In particular we look at the concept of "Attract ... Convert ... Retain" and how it should guide all your online development.
(This slidedeck was presented at KFW Business Seminar 2013.)