Why is it that member organizations and associations struggle so much web governance?

The clue is in the name.

Association - An organized body of people who have an interest, activity, or purpose in common; a society. (Merriam-Webster) 

In contrast with the command systems typical of a corporate entity, “associations” are by nature far less rigid and operate based on consensus with multiple priorities and initiatives competing for attention.

Indeed, an overly robust approach to governance could backfire badly in an organization where participation is essentially voluntary.

And yet, some type of unity is still needed.

Read how to "Implement Web Governance in an Association" in my new guest post in co-operation with vendor Vanguard Technology.