The Age of Smart Content Management Dawns

The best sites know that high-quality, readable content is at the core of online success. Just consider all the recent talk about the importance of Content Marketing from organisations like Coca-Cola, Pepsi and Red Bull.

Yet, a core challenge remains. How to make sure everything that goes online meets minimum standards for readability, clarity & consistency?

While a site with low content volumes can rely on manual processes to review everything, there is no way this can be applied to a large-scale operation. The cost of staff and the complexity of administration simply spirals out of control.

Something new is needed.

Read my guest blog post on the website of

The Analytics of Web Governance

It is a mistake to think that the only things that can go wrong on a website are those that are easiest to measure.

While it is relatively easy to track the effects of poor design or content on online performance using web analytics - what about poor Web Governance? What if your site management is not up-to-the-job? How will you know?

As explained in this article, every Web Manager needs a new set of analytics to track the effects of governance on the quality of their site.

An image showing the 2 main categories of Governance analytics as explained below