Tools, Training and Time. How to help non-web colleagues create better content, images, PDFs and more.
A challenge in every organisation is helping non-web colleagues get the most from web. Digital literacy tends to be quite low and the skills needed to create successful content are often missing.
(Read about the 8 basic 'forms' of content I use to help colleagues make better decisions.)
Typical symptoms of this digital shortfall include excessive use of FAQs and PDFs, unoptimised images, difficult to read text, poor accessibility, etc.
As such, I often put particular effort into engaging with non-web colleagues and stakeholders in order to boost digital literacy. I do this my giving them the Tools, Training and Time they need to acquire new web skills.
One system I regularly use is to establish 'Digital Knowledge Sharing' sessions. The purpose is to coach colleagues in standard web production skills, such as image optimisation, PDF optimisation, accessibility, etc.
You can download a selection of some typical coaching slidedecks below.
Although progress is slow, these sessions are a powerful way to increase the credibility of the web team as a source of expert skills.
Colleagues and stakeholders come to respect the team as a centre of digital competence. This gives the web team a bit of maneuvering space to direct activity better, e.g. for deflecting requests or persuading colleagues to take on our recommendations.
Labels: AI, Content Design, Content Strategy, UX, Web Governance
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Friday, December 20, 2024
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