I am migrating content from this blog to my main website

July 2025 - FYI, I have decided to close this blog and migrate content back to my main website. I'll be updating the location of blog posts as I go along. You can read more about this here.

After 25 years of using Blogger, I have decided to migrate content from this blog subdomain back to my main website

The reason is that a change in the way the Google algorithm works means this blog is not as well presented as it used to be.

For the time being you may see posts duplicated across both domains until the move is complete. I'll then update links and start adding http 301 redirects.

The Content Designer's Agent. An AI to point the way.

July 2025 - FYI, I have decided to close this blog and migrate content back to my main website. I'll be updating the location of blog posts as I go along. You can read more about this here.

This article has been moved to my main website.

The Content Designer's Agent & Notebook. AIs to point the way.

The Website Manager's Agent. An AI to lighten the load.

July 2025 - FYI, I have decided to close this blog and migrate content back to my main website. I'll be updating the location of blog posts as I go along. You can read more about this here.

This article has been moved to my main website.

The Website Manager's Agent & Notebook. AIs to lighten the load.

How well does Agentic AI understand common forms of Content Design? Let's find out.

July 2025 - FYI, I have decided to close this blog and migrate content back to my main website. I'll be updating the location of blog posts as I go along. You can read more about this here.

This article has been moved to my main website.

Agentic AI spells the end of traditional websites.

How to escape the 'Black Holes of Web' that suck time away from UX & content.

July 2025 - FYI, I have decided to close this blog and migrate content back to my main website. I'll be updating the location of blog posts as I go along. You can read more about this here.

This article has been moved to my main website.

How to escape the 'Black Holes of Web'.

Tools, Training and Time. How to help non-web colleagues create better content, images, PDFs and more.

July 2025 - FYI, I have decided to close this blog and migrate content back to my main website. I'll be updating the location of blog posts as I go along. You can read more about this here.

This article has been moved to my main website.

Tools, Training & Time: How to help web stakeholders do better.

It’s easy to overcomplicate Content Design, but just a few basic types of content can do (almost) everything you need.

July 2025 - FYI, I have decided to close this blog and migrate content back to my main website. I'll be updating the location of blog posts as I go along. You can read more about this here.

This article has been moved to my main website.

Why 8 basic forms of web content can do (almost) everything you need.

Things *always* get better when I use this model to analyse a website.

July 2025 - FYI, I have decided to close this blog and migrate content back to my main website. I'll be updating the location of blog posts as I go along. You can read more about this here.

This article has been moved to my main website.

How to benchmark web operations and performance.

Agentic AI spells the end of traditional web engagement.

July 2025 - FYI, I have decided to close this blog and migrate content back to my main website. I'll be updating the location of blog posts as I go along. You can read more about this here.

This article has been moved to my main website.

Yes, AI is going to eat your website for lunch - but you can set the menu.

Download a list of the most important skills for a small government web team.

July 2025 - FYI, I have decided to close this blog and migrate content back to my main website. I'll be updating the location of blog posts as I go along. You can read more about this here.

This article has been moved to my main website.

Download the most important skills for a web team .

Off-topic... If the first question of philosophy is 'why does anything exist?', the second must be 'why is it so boring?'

July 2025 - FYI, I have decided to close this blog and migrate content back to my main website. I'll be updating the location of blog posts as I go along. You can read more about this here.

A picture of God being handed a P45-form with text that reads 'A nice buy but poor performer'

Don't get me wrong. The universe is certainly majestic.

Yet even the most simple video game offers a far more fantastical world than we seem to inhabit.

If God was a game designer, he'd be fired.

Why is that? Why is creation so pedestrian?1

If we assume creation was truly open in the beginning2, surely anything could have happened? Literally anything (logically possible). The degrees-of-freedom must have been almost infinite.

And yet we get just 3 spatial dimensions. 1 above flatland. Yawn.

Why not 4 dimensions? Or 10? Or 100?

It seems suspiciously ordinary.

Of course, in one way it does make sense.

We evolved within this arena and - as many philosophers old and new have related3 - natural selection imposes a structure on our senses and sets a limit to what we can experience.

The result is that we have limited degrees-of-freedom in how we can hold4 the world.

But the world itself is not so constrained.

Just 3 dimensions? You must be joking!

In the 'Game of Creation' we humans may be eternally confined to the Beginner setting of Level-1 - but if we can master it, we may just get a glimpse of what lies beyond.

(Read my post about 'Where to start with philosophy', including links to useful podcasts, videos and more.)


The footnotes...
1. Of course, creation is amazingly complex. But compared to the possibility space of what may have been, it is stupefyingly straightforward (at least in the naive sense of how we perceive it).
2. A big assumption I agree, but then again why wouldn't it have been open? Why was 3 dimensions the obvious default (excluding the possibilities of curled-up extra dimensions and the holographic model)?
3. From Immanuel Kant to Donald Hoffman to Anil Seth.
4. Shout out to my main man Hilary Lawson (IAI) and 'closure' theory (I'm a fan).

A good web team can do 5 things - and now it's time to choose.

July 2025 - FYI, I have decided to close this blog and migrate content back to my main website. I'll be updating the location of blog posts as I go along. You can read more about this here.

This article has been moved to my main website.

A good web team can do 5 things. Now it's time to choose which you want.

Your website is not an art project. It's a machine for doing things.

July 2025 - FYI, I have decided to close this blog and migrate content back to my main website. I'll be updating the location of blog posts as I go along. You can read more about this here.

This article has been moved to my main website.

Your website is not an art project. It's a machine for doing things.

The new "O3 Digital Capacity Model" can score your web team's ability to deliver across 3 levels of activity.

July 2025 - FYI, I have decided to close this blog and migrate content back to my main website. I'll be updating the location of blog posts as I go along. You can read more about this here.

This article has been moved to my main website.

The O3 model can benchmark your web team and its capacity to deliver.

To create government services in plain English, the 'State' must delete itself.

July 2025 - FYI, I have decided to close this blog and migrate content back to my main website. I'll be updating the location of blog posts as I go along. You can read more about this here.

This article has been moved to my main website

To create digital services in Plain English, 'the State' must delete itself.

GA4 is looming as a 'Great Filter' - and many web teams won't make it to the other side

July 2025 - FYI, I have decided to close this blog and migrate content back to my main website. I'll be updating the location of blog posts as I go along. You can read more about this here.

This article has been moved to my main website.

GA4 is a 'Great Filter' - many web teams simply don't need it.

No, your website does not belong to just the Communications Team. It's much too important for that.

July 2025 - FYI, I have decided to close this blog and migrate content back to my main website. I'll be updating the location of blog posts as I go along. You can read more about this here.

This article has been moved to my main website.

No, your website does not belong to the Communications Team. It's much too important for that.

Web managers don't care about web traffic. But we do care about something else.

July 2025 - FYI, I have decided to close this blog and migrate content back to my main website. I'll be updating the location of blog posts as I go along. You can read more about this here.

This article has been moved to my main website.

Web managers don't care about web traffic. But we do care about something else.

'Sleeping in your car?' Web teams are in penury and that's no accident.

July 2025 - FYI, I have decided to close this blog and migrate content back to my main website. I'll be updating the location of blog posts as I go along. You can read more about this here.

This article has been moved to my main website.

'Sleeping in your car?' Web teams are in penury and that's no accident.

The philosophy of web governance. The real reason web teams keep going.

July 2025 - FYI, I have decided to close this blog and migrate content back to my main website. I'll be updating the location of blog posts as I go along. You can read more about this here.

This article has been moved to my main website.

The philosophy of website management. The real reason web teams keep going.