The New Analytics of Web Governance - LIVE!
It is a mistake to think that the only things that can go wrong on a website are those that are easiest to measure.
While it is relatively easy to track the effects of poor design or content on online performance using web analytics - what about poor Web Governance?
What if your site management is not up-to-the-job? How will you know?
As explained in my presentation from TerminalFour's recent T44U conference, every Web Manager needs a new set of analytics to track the effects of governance on the quality of their site.
Watch the video...
...or download the slides.
While it is relatively easy to track the effects of poor design or content on online performance using web analytics - what about poor Web Governance?
What if your site management is not up-to-the-job? How will you know?
As explained in my presentation from TerminalFour's recent T44U conference, every Web Manager needs a new set of analytics to track the effects of governance on the quality of their site.
Watch the video...
...or download the slides.
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