Micro-trends? When (and when not) to make a microsite. "Should I make a microsite?" This is the question a web manager recently asked of me. Well, possibly, maybe...but only if it is for one of the following reasons: 1. For a marketing campaign 2. For targeting content at a specific user group 3. As a temporary repository for extra content Read my posting about 'Microsites' on the iQ Content blog