A photo of a bell ad a whistleMix n' match: Content features & formats Why do we use the content we do? For example, why does the website of University College Dublin use a proprietary 3-d image format for a "campus tour" feature? Why not simple images, Flash or video? To answer this question, we need to define what we mean by content "features" and "formats". Read my new article "Content functions, features and formats"

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