Another new Content Format. Thanks Adobe! As soon as I finished writing about the growing diversity of web content formats, what happens? Adobe go and release another new technology! Called the Adobe Media Player, according to Melissa Webster, an analyst at Framingham, Mass.-based IDC "it will will fill a hole in the company's so-called rich Internet application (RIA) strategy"*. Of course, it means that we - the humble Website Manager - must decide what role it could/should play on our sites. Do we continue to deliver video via QuickTime, Media Player or RealPlayer or shift to this new option? My advice is to wait and see what impact it makes. *ComputerWorld. "Adobe releases media player beta, boosts business tools" Elizabeth Montalbano and Eric Lai. 4/10/07