A graphic showing a square divided into four equal areas, each representing a pillar of intranet content. They are Work, HR, Corporate and SocialJakob Neilsen has just released his 2007 Intranet Annual, in which he nominates the ten best intranets of the past year. Having read several of these reports, I have come to the conclusion that almost all intranets contain exactly the same content.

In fact, my analysis suggests that there are just four pillars of intranet content: Work content, HR content, Corporate content and Social content.

Although individual sites differ in terms of specifics - the core themes are almost indistinguishable. Read more about this idea and see some examples in my latest web article