A red-letter day approaches! Next week, Gerry McGovern will launch his new book "Killer Web Content" in the salubrious surrounds of the (U2-owned) Clarence Hotel in Dublin. Anyone familiar with my own views on website management will know how strongly influenced I am by Gerry's writing. A regular part of my weekly routine is reading Gerry's email newsletter 'New Thinking'. It is rare indeed that it does not to contain ideas of direct relevance to my job.