Lighthouse cinema's great mobile website
At iQ BootCamp 2008, friend of iQ Des Traynor gave a presentation about what makes a great mobile website.
He explained that a mobile site is not simply a 'small-screen' version of your normal website. Due to device and other constraints it often cannot be used in the same way.
As such, it should aim to provide just enough information for someone to digest while sitting in the back of taxi on the way to meet a friend. No more.
Someone was listening.
Compare the Lighthouse mobile website to the fully featured 'desktop' version.
No movie reviews. No online booking. No popcorn ads.
Just movies, dates, times and box office number.
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