UK universities have so much history and tradition (i.e. complexity), it makes web management much harder to sort out than in other similar sized organisations.
Yet, 3 essential steps remain:
- Beef up on good web management practice.
- Do the simple things first (whilst planning for 'better').
- Build the 'better', e.g. new roles, responsibilities, processes, etc.
Of course, the biggest challenge can be making the business case to get started on this journey - despite the fact that benefits will come (it just takes time).
I have worked with several people in this bind and recommend the steps outlined in my new guide as a plan of action.
Download your copy of the new guide to 'Better web management in UK universities' now.