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Wednesday, July 16, 2025

I am migrating content from this blog to my main website

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After 25 years of using Blogger, I have decided to migrate content from this blog subdomain back to my main website .  The reason is that a...
Thursday, July 10, 2025

The Content Designer's Agent. An AI to point the way.

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The purpose of The Content Designer's Agent to help content designers and producers select the right type of content for a user's...
Monday, June 30, 2025

The Website Manager's Agent. An AI to lighten the load.

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I have often written about how utterly overwhelmed most web managers are . They're not 'managing', they're coping. Happ...
Friday, June 06, 2025

How well does Agentic AI understand common forms of Content Design? Let's find out.

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I recently conducted a series of tests using Operator, the Agentic AI from Open AI. My goal was to see how well Agentic AI can engage w...
Friday, December 20, 2024

Tools, Training and Time. How to help non-web colleagues create better content, images, PDFs and more.

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A challenge in every organisation is helping non-web colleagues get the most from web. Digital literacy tends to be quite low and the ski...
Monday, September 23, 2024

It’s easy to overcomplicate Content Design, but just a few basic types of content can do (almost) everything you need.

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Functions, features & formats For a long time, I have used a framework called the ' 3Fs ' on all web content projects. ...
Wednesday, July 03, 2024

Things *always* get better when I use this model to analyse a website.

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The demands of web management are constant and overwhelming . There is waaaaaaay too much to do and, for most web teams, the resource ne...
Monday, January 08, 2024

Agentic AI spells the end of traditional web engagement.

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" Agentic AI spells the end of traditional websites. This is how Content Designers need to react. " Read my new opinion pi...
Tuesday, December 19, 2023

Download a list of the most important skills for a small government web team.

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Core skills for small government web teams (XLS 23KB) This spreadsheet lists some of the most common skills needed by a small govern...
Friday, December 01, 2023

Off-topic... If the first question of philosophy is 'why does anything exist?', the second must be 'why is it so boring?'

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Don't get me wrong. The universe is certainly majestic. Yet even the most simple video game offers a far more fantastical world than ...
Tuesday, September 05, 2023

A good web team can do 5 things - and now it's time to choose.

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Many senior management teams struggle with web. In fact, they often have no idea what their web teams actually do. As far as they are conc...
Monday, May 22, 2023

Your website is not an art project. It's a machine for doing things.

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Think of a public art project, say, for a new sculpture. Consider how it progresses. First a tender is advertised and an artist is chosen...
Sunday, April 02, 2023

The new "O3 Digital Capacity Model" can score your web team's ability to deliver across 3 levels of activity.

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The O3 (Ozone) Digital Capacity Model assesses your web team's ability to deliver across 3 levels of activity: Online Operations ...
Sunday, February 19, 2023

To create government services in plain English, the 'State' must delete itself. Here's why.

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What does ' the State ' mean to you? In Ireland (where I live), it's not one thing but many. 'The State' refers to ou...
Saturday, February 11, 2023

GA4 is looming as a 'Great Filter' - and many web teams won't make it to the other side

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GA4 will be a ' Great Filter ' for web. It requires a level of expertise that many institutions simply don't have. Come July,...
Sunday, January 15, 2023

No, your website does not belong to just the Communications Team. It's much too important for that.

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Most government websites are not built for communications. Seems weird doesn't it? I mean many such websites are actually owned  by C...
Monday, January 17, 2022

Web managers don't care about web traffic. But we do care about something else.

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It's a common misunderstanding. Web managers often have trouble explaining it to colleagues. You see, we (mostly) don't care abou...
Friday, January 14, 2022

'Sleeping in your car?' Web teams are in penury and that's no accident.

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You might know the story.  You are introduced to someone at a party. They are very engaging, seem amazingly successful and drive an immacu...