Beta - the new 'under construction'
I note the new Irish Times website has gone live. Looks like a good, professional job by Web Factory. Well done.
The previous address of the Irish Times - Ireland.com - has now changed to a lifestyle/tourism website.
Not sure that the execution here is as good.
For instance, the new website carries the label 'Beta' in its logo. Can a website really be 'Beta'?
Indeed, the ireland.com website has 2 navigation icons labelled "coming soon". Neither is clickable and so we can't even learn what they have in store.
Why not just leave them out?
![The logo of Ireland.com](http://www.diffily.com/images/beta.jpg)
Application beta
An application certainly can - if some functionality still needs to be ironed out. That is where this label is seen most frequently. The classic example is Gmail. After 4 years or more it is STILL in beta. (Nearly finished there lads?) On a website, 'Beta' smacks of the old days of 'under construction', i.e. we are not quite ready to golive, but have to.![Icons on the ireland.com website](http://www.diffily.com/images/ireland.jpg)
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