July 2025 - FYI, I have decided to close this blog and migrate content back to my main website. I'll be updating the location of blog posts as I go along. You can read more about this here.
Micro-trends? When (and when not) to make a microsite.
"Should I make a microsite?"
This is the question a web manager recently asked of me.
Well, possibly, maybe...but only if it is for one of the following reasons:
1. For a marketing campaign
2. For targeting content at a specific user group
3. As a temporary repository for extra content
Read my posting about 'Microsites' on the iQ Content blog
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