At iQ BootCamp 2008, friend of iQ Des Traynor gave a presentation about what makes a great mobile website.
He explained that a mobile site is not simply a 'small-screen' version of your normal website. Due to device and other constraints it often cannot be used in the same way.
As such, it should aim to provide just enough information for someone to digest while sitting in the back of taxi on the way to meet a friend. No more.
Someone was listening.
No movie reviews. No online booking. No popcorn ads.
Just movies, dates, times and box office number.
Push the button
You're chatting on the way out of an office building.
You come to a door. It's locked. Someone shouts over that you need to "press the button" to open it.
To your right 3 boxes are lined up on the wall, coloured kinda like traffic lights.
- 1 is bright red.
- 1 is dull silver.
- 1 is bright green.
But which one?
Well, many people press the big green box.
Why? Because it is big and green. And green means "Go"!
Unfortunately, this means the maintenance man has to repair the emergency door release button every few weeks.
There has got to be a better way.
RaboDirect: Pushing the (windowed) envelope again
Since entering the Irish market a few years ago, RaboBank have done a lot to shake up the financial industry.
Irish banks tend to be very conservative, introverted and secretive. They are wrapped up in the notion of "we know best".
In contrast, Rabo seems to understand that openness works. People trust an organisation that trusts itself to talk openly on the web - and to take criticism.
Staff within the organisation post thoughts on finance. The public can then comment on it.
Traditional branding-types feel faint at this type of transparency. "What if the public say something bad?!"
Well, that's the risk. However, a mature and sincere response to genuine customer concerns can elicit greater loyalty than simply playing it safe.
They quoted research which showed that companies who are prepared to take the blame for major mistakes have higher stock prices 1 year later than those that do not!
Openness = money! The perfect recipe.
So how long will be it before Irish banks follow suit?